So our first assignment for class is to rebrand the former icon Snapple. You think this would be easy but it is really hard. Earlier this week we showed our teacher about 20-30 ideas and he only liked 2 or 3. He told us to go back and find something better. Find the truths about it. That is easier then it seems, it is hard to find the truths about things on the internet. I really can not wait to work in an agency when they have people that do all of the research for you. So you just have to read their brief and go from there.
I am getting frustrated right now because nothing seems to be working. All of our ideas right now are falling flat. This really fucking sucks.
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