Idea's are like poop it comes when it wants too.

Idea's are something that can't be rushed or unthoughtout. You work on them and work on them until they finaly peak their ugly head out of the hole they come from. Sometimes it takes hours others it takes days and weeks. You never really know. Keeping your mind right is very important for your ideas, for me I have realized I need to do other things to keep me busy and that makes my ideas better. I dont know what it is but when I play video games I sit with a pad of paper and write all my ideas that come to my head about a client. When I am done I look back over my list and pick my favorite things out of it.

Here at CP+B ideas are at a premium. I think it is because of the competition or that altitude. I think it is the altitude because you get less oxygen to the brain making you think of funny little things. It has been working for me, I feel my ideas here have been really really good for some reason, I just need to execute them.

Some say that the big idea is always the hardest thing to come up with, and for me they are right and wrong. Yeah it takes a lot of time to come up with that one amazing idea that will be killer to all that look at it, but the execution has to say your idea simply. Because if it doesnt your idea will become lost. I usually have to come up with about 100 or so executions just to make the idea good.

I have learned a lot since I have been here and I hope to learn a lot more. Right now CP+B is on the top of my list to get hired at.

The crumbling Advertising industry

The advertising industry is in a state of panic right now.  There has been massive layoffs in the last six months, massive.  A couple of agencies fired half of their staff, some fired everyone that didn't have a senior as a title.  If the economy keeps tanking I dont know if I will be able to find a job.  No one is hiring right now because they are to busy cutting the purse strings.

This was brought up because a couple of guys that I am greenhousing with at Lowe, got an internship through the Miami Ad School to go to Dubai.  They were planning on it and everything, they had been told that they were going to be there last month.  Today they received an email saying that they are not going to be there.  Our next quarter starts April 6 and they dont have anywhere to go.

I too fell in this trap.  But I finally found a place to go.  The school told me that I am accepted to Crispin Porter.  I dont know if I am going to go there, I applied for internships in Chicago, and if I get those I am going to Chicago, to get paid and see the most beautiful girl in the world.  Then after my internship was finished I would go back to the school and maybe Crispin.

In the end I believe the Karma bug came and bit this group.  They were the same group that stole my idea.  What comes around goes around.

I am finally getting off my hump.

Today I have been doing something that I should have done a long time ago. Apply for internships outside of Miami Ad School. I am looking for an internship in Chicago, because that would make the girlfriend happy. I will be up really late tonight writing letters to the people that I need to contact and sending them in so my email would be the first one to pop up when they open their mail the next day. I don't know what kind of opening letter I should write I don't think I have ever written one before but I will give it a shot.

Right now I am only going to apply to five but tomorrow I will apply for more. I hope I can go to Chicago so I can get my girlfriend off of my back.

Idea stealers

One thing the advertising industry hates, are idea stealers.  People who take ideas and claim it as your own.  Sometimes it just happens but other times people steal ideas because they cant come up with anything themselves.  These people always get caught because the ad community will call you out as soon as they can.  

Since I have been at the Miami Ad School I have never had anyone steal my idea, that was until now.  My group had an idea for the history channel and now I have learned that another group has taken it and called it theirs.  The exact same IDEA written in the same way.  They stole it because when they originally presented it they had nothing even close to it.  I just cant believe it, they are spending the money to go here and they are stealing ideas.  Maybe I should be happy that it was my groups idea to begin with, and they say imitation is the best form of flattery.  I think it is complete bullshit.  It has me questioning them all together, they never show up to class with marker comps or anything finished for the class, they make them in class and they always go last.  In fact they have had ideas that are similar to other groups before as well.  But it's hard to say when they never have anything set on a page when they show up in class and they are the last to present that makes you wonder, are they taking ideas that the teachers spew out from other peoples ideas or what? 

Have any suggestions?

My AD and I are working on a product for fresh direct, a online grocery delivery service in NY.  We have a couple strategies that we are working off of:

1  Food at the super market is older then you think.

2 48 hours is better then waiting 7 days.

3  Different Climate rooms for different food.

If you have any suggestions on what to do with that let me know.

This is what I do.

I have had people ask me, what is an advertising copywriter?  So I thought it would be important to tell you what I do.

First of all Copywriters are the ones who write all of the ads you see.  We write everything from scripts for commercials to pamphlets and everything inbetween.  We are "writing machines."  Getting into the mind of the many is a difficult job.  

We have the privilege of coming up with the idea for the ad.  What it is going to say how is it going to say it and so on.  But for this task we are not alone, we have Art Directors as our partners to help us come up with the idea.  

Working in groups with an Art Director can be very frustrating at times, but also very rewarding.  People can work together for years, while other groups split and go their own way.  It would be great to have a partner, but it is also great having the chance to work with anyone.

My typical day as a copywriter consists of looking at the internet, writing, watching videos on youtube, writing, playing some wii, writing and just for the hell of it writing some more.

This is what I want to do for the rest of my life.  I love my job period