Ad agencies reach out to the under world.

This is an ad for Mini Cooper believe it or not. They teamed up with KR a graffiti artist to create this. They really did a cool job with it using the lines of the Cooper with the lines of the fresh paint. It is becoming more and more evident that major organizations are turning to these underground artist to sell their products (Nike, Addidas and so on). They are using them because they are different and create an edge to the product that they are trying to sell. Some people see this as selling out, but it is just creating a larger audience for what they do. And one thing that everyone learns eventually that a starving artist is usually not very good.